Start Advertising with DPW
Territory-Wide Advertising Opportunities Across St. Thomas, St. John, and St. Croix
What Is DPW Advertising?
Interior and exterior advertising on public transit buses operating across St. Thomas, St. John, and St. Croix.
Digital advertising displayed onboard the Spirit of 1733ferry, utilizing onboard digital monitors with static images or video content.
Static roadside signage placed at DPW-approved locations across St. Thomas, St. John, and St. Croix.
How to Advertise with DPW
- Select an Advertising Option
Once on the page, click the link for the advertising option you are interested in (roadside, transit, or ferry advertising). - Submit an application
Complete and submit the application for the specific advertising device you wish to use, along with all required materials. - Approval Process
All advertising content must meet DPW guidelines and will undergo an internal review and approval process prior to installation or display. - Approval Notification & Next Steps
Once approved, you will receive an email notification confirming approval and outlining the next steps, including payment, production coordination, and scheduling.
Roadside Advertising
DPW Roadside Advertising provides approved opportunities for businesses, organizations, and government agencies to display static signage at designated roadside locations throughout the U.S. Virgin Islands, including St. Thomas, St. John, and St. Croix.
All roadside advertising locations are owned or managed by the Department of Public Works and are subject to DPW policies, permitting requirements, and availability.
How Roadside Advertising Works
- Select Roadside Advertising
Visit departmentofdpw.gov/advertising and select Roadside Advertising from the available options. - Submit an Application
Complete and submit the roadside advertising application, including proposed artwork and requested placement details. - Design Review & Approval
All signage designs are reviewed to ensure compliance with DPW guidelines, safety standards, and territorial regulations. - Approval & Payment Notification
Once a roadside advertising permit is approved, applicants will receive an email notification with payment instructions.
Roadside signage must not be installed until the permit has been approved and full payment has been received.
- Installation & Display Period
Installation will only be scheduled after approval and payment are confirmed. Signage is installed at DPW-approved locations for the approved advertising period.
Advertising Duration
Roadside advertising is available under the following terms:
- Short-Term Roadside Advertising:
Display periods ranging from 0–6 months, based on availability and permit approval. - Long-Term Roadside Advertising:
Annual advertising permits, subject to renewal and continued compliance with DPW guidelines.
Design & Content Guidelines
- All advertising content must meet DPW design and safety standards.
- Signage must not obstruct traffic visibility or interfere with roadway operations.
- DPW reserves the right to reject or require revisions to any advertising content that does not meet program guidelines.
Non-Compliance Stickers
Purpose of Non-Compliance Stickers
Non-compliance stickers are used by the Department of Public Works to identify roadside signage that does not meet DPW advertising requirements or has been installed without proper authorization.
These stickers help maintain roadway safety, ensure fair and consistent enforcement, and support compliance with DPW advertising policies across the territory.
Ready to Advertise?
To begin the roadside advertising process, visit:
departmentofdpw.gov/advertising and select Roadside Advertising.
VITRAN Advertising Program
Territory-Wide Advertising on Public Transportation
St. Thomas • St. John • St. Croix
Program Overview
The VITRAN (Virgin Islands Transit) Advertising Program allows businesses, organizations, and government agencies to advertise on approved public transportation assets across the U.S. Virgin Islands, including public transit buses and the Spirit of 1733 ferry.
All advertising is reviewed, approved, and permitted by the Department of Public Works (DPW) to ensure compliance with departmental standards, safety requirements, and content guidelines.
Advertising Platforms
Spirit of 1733 Ferry (St. Thomas ↔ St. John)
Digital advertising displayed on onboard monitors.
- Static Ads: JPEG
- Video Ads: MP4 (15 or 30 seconds)
Spirit of 1733 Ferry Advertising Duration & Pricing
| Package Name | Duration | Static 10sec | Video AD 20sec |
|---|---|---|---|
| Reach | 1 Month | $850.00 | $1,250.00 |
| Impact | 3 Months | $1,500.00 | $2,500.00 |
| Plus | 6 Months | $2,850.00 | $5,000.00 |
VITRAN Bus Advertising (Territory-Wide)
Available Placements
- Rear Bus Advertising (medium buses)
- Interior Bus Monitor Advertising (static JPEG, where available)
VITRAN Bus Advertising Duration & Pricing
Rear Bus Advertising (Medium Bus)
| Package Name | Duration | Price |
|---|---|---|
| Tier 1 | 3 Months | $3,500.00 |
| Tier 2 | 6 Months | $6,000.00 |
| Tier 3 | 12 Months | $10,000.00 |
Interior Bus Monitor Advertising (Railways)
| Package Name | Duration | Price |
|---|---|---|
| Tier 1 | 3 Months | $850.00 |
| Tier 2 | 6 Months | $1,500.00 |
| Tier 3 | 12 Months | $2,850.00 |
Multi-Bus Advertising Made Simple
- Want ads on more than one bus? Just multiply the price by the number of buses.
- Example: 2 buses for 6 months: 2 × $3,200 = $6,400.
How to Advertise
- Visit dpw.vi.gov/permits or click “download pdf form” below
- Select Spirit of 1733 Ferry Advertising or VITRAN Bus Advertising.
- Submit the application with required artwork or media files.
- DPW reviews all content for approval.
- Upon approval, payment instructions and scheduling details are provided
Advertising will not be displayed or installed until all approvals and payments are completed.
Renewals
Advertising placements may be renewed or extended subject to availability and DPW approval. Renewal requests should be submitted prior to the end of the current advertising period to ensure continuity.